Fashion should feel like you—easy, expressive, and made to fit your life. That’s the idea Roxanne Fashions was founded on back in 1981, right here in Melbourne.

From day one, we set out to offer more than just clothing. We wanted to create a space where women could discover pieces that felt good, looked great, and told their story. With a carefully chosen mix of standout local and international labels, Roxanne quickly became a go-to for women wanting style with substance—and a little personality.

In 1986, we took it a step further with the launch of Roxanne Collections, our own Australian-made label. Designed by our in-house team and inspired by the real conversations we have with customers, it’s fashion that’s grounded in what women actually want to wear—effortless, modern, and made to flatter.

Today, our boutiques in Malvern and Bentleigh bring together the best of global womenswear, including brands like Verge, Joseph Ribkoff, Frank Lyman, and Dolcezza—all curated to help you build a wardrobe that feels fresh, functional, and entirely your own.

Still proudly family-owned, Roxanne is now led by founders Simon and Marie alongside their son Jason and a team of passionate stylists who love helping women feel confident and inspired.

Step into Roxanne, and you’ll find more than fashion—you’ll find a space where style meets individuality, and where every woman is celebrated for who she is.